A former Apple employee is selling on eBay what he claims to be the first poster proposed for the launch of the Macintosh. Created in 1983 by Belgian artist Jean-Michel Folan, the poster features a whimsical image of a flying man with the Mac as his head. Steve Jobs killed this poster because he didn’t think it felt right. I have to agree with his decision.
Bidding starts at $2,500. If this were the original artwork for the poster actually used, I’d say the seller would have no problem getting his starting bid and more. The value of a poster that was not used would be far less. Every Mac fan knows the iconic image of the Mac used in that original poster shown here:
That familiarity drives value. No one knows the image in the poster not used, and its uniqueness does not necessarily guarantee high value. That said, there is a strong market for Macintosh collectibles and it’s not always rational, so I am not going to make any predictions about where bidding will end on this auction.